Mens Beard Care Products Business

The beard care supplies business will operate as an online retailer of multiple beard care products such as balms, waxes, creams and sprays.

 

  • Description

Description

 Market Research

It has been estimated that Australia’s male grooming sector is now worth more than $500 million annually and is one of the personal care industry’s fastest growing areas, as men become more and more concerned with premature ageing and the condition of their skin and hair.

As more men eschew their daily shave for a beard, firms are finding a lucrative niche in a new line of facial hair care. The trend is driven in part by changes in male shaving habits. According to Simmons Research, 39% of U.S. men have facial hair, up 15% from five years ago. Meanwhile, the number of men who don’t shave at all is up across all age groups, and now stands at 20%.

 

The “beard club” movement is also booming, with community groups such as the Australian Beard And Moustache Club and Sydney Facial Hair Club seeing a spike in memberships.

There were over 6,000 people in Australia searching various terms such as beard oil, beard balm and beard care. Beard oil was the highest term with 4400 searched per month. Worldwide there were over 300,000 searches for various beard care products monthly on Google with 165,000 searches alone for beard oil.

Please Note: The data shown above is derived solely from the Google search engine and does not consider search data and volume from other search engines.

The Potential

The beard care supplies business will operate as an online retailer of multiple beard care products such as balms, waxes, creams and sprays.

The business owner will be able to supply both consumers and businesses in Australia and various other countries with both pre-branded and with custom branding and packaging.

This business will also benefit greatly with the personalised branding of all beard care products sold throughout the website.

Profitability

Using the search data above, we take the sale price of a typical 50ml bottle of beard oil which is $25. Purchasing this directly from our Manufacturer will cost approx $1.50, giving this product a markup of approx 1250%. Therefore, if profit is $23.50 and you converted 0.5% of the 4400 monthly searches for beard oil, your revenue will be $29 x 220 (Sales) = $6,380 / month ** Minus Advertising Costs.

** Please keep in mind that any potential earnings or income mentioned is general in nature and dependent on a variety of factors. It is to be used strictly as a guide only.

*** Profit potential also doesn’t include other forms of advertising that can be employed by the owner such as B2B email mailouts, Facebook & Instagram Marketing, Online support groups and more.

Suppliers

Suppliers for this business have been sourced and verified for this business from multiple countries and have been trading for over 5 years. Minimum stock order requirements are very low and certain products have no minimum requirements.

Our import team will always negotiate and liaise with suppliers to enquire that not only are products are of the highest quality, but pricing is always excellent including shipping costs.Furthermore by designing your own custom packaging and stationery, brand awareness will drive higher levels of traffics and sales.

If carrying your own stock or branding is not something that is essential, then this business can be operated solely on a drop ship basis which doesn’t require the operator to hold any stock. This alternative model for this business allows for products to be directly shipped to customers without carrying any stock.

Our system provides  automatic stock level updates, in-built supplier verification system and one-click ordering from various supplies from a marketplace consisting of over 10,000 suppliers.

Inclusions

  • Domain Name Research & Suggestions
  • Transfer & Ownership of domain name.
  • Professionally Designed Logo
  • Australian Developed Ecommerce Ready Website.
  • Custom Designed Website Graphics
  • Page Content Writing
  • Product Import Management
  • Reliable Supplier Contacts
  • Supplier Liaison and Price Negotiation
  • Product Catalog Setup & Import
  • Product Category Set up
  • Import of 200 – 350 Products
  • Transfer of Hosted Database
  • Set up of New Hosting and Transfer
  • Built-in Advanced Drop-Ship System
  • Automatic Supplier Score Feature
  • Custom Stationary Design
  • Ownership of all master graphics, banners and logos.
  • Instagram Business Account
  • Facebook Business Page
  • Custom Facebook Marketing Campaign
  • Google AdWords Campaign
  • Ebay Shop Integration
  • Accounting Software Integration
  • Site Speed Optimization
  • Search Engine Optimization
  • Multi Currency Converter
  • Custom Designed Facebook Adverts & Banner
  • Stripe / Afterpay Payment Setup
  • Paypal Payment Setup
  • 50+ Hours of Marketing Training Videos
  • Personal 1 on 1 Training Sessions
  • 12 Months of Support by Email, Skype and Phone
  • Lifetime Business Technical Support

More Information

For more information and to answer any more questions you may have regarding this business opportunity, please do not hesitate to contact us .